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Our Mission

Fitness Education Mission

It is our mission to provide Fitness Professionals and Business Owners with the knowledge, guidance, support, motivation and educational tools and resources that will allow them to help their clients reach for their personal best and enable their business to thrive. Ultimately, our primary focus is to help other Personal Trainers, Group Fitness Instructors, Club Owners and Fitness Directors improve their theoretical, practical and business skills in order to create a healthier world – one person at a time. We couldn’t ask for a better career. To know that we’ve played a small part, directly or indirectly, in helping someone become more healthy and fit is about as rewarding as it gets.

We strive to stay on the cutting edge of the fitness industry and pride ourselves in introducing innovative, scientifically sound exercise techniques and successful business practices and systems. Through our fitness conferences, certification courses, workshops, seminars, consulting services and educational products, we aim to enhance professionalism, integrity and excellence in the fitness industry.

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