"Northwest Personal Training presenters are always world-class providing excellent information" Joy Harvey New Energy Fitness Center, Redmond, OR
Upcoming Courses Training Tools & Programming Guidelines This practical session will introduce you to a variety of innovative exercises and equipment. Date: 5/17/08
Books and Manuals
"You can't do better if you don't know better!"
We provide a number of books and manuals to help fitness professionals advance their business and practical skills.
Our new Online Store:
Below are just a few of the Books & Manuals we offer. Our new online store is currently being developed and will let you purchase from our full list as soon as it's completed. To purchase a book or manual today, please call Laura Graham at 360-574-7292.
The Business of Personal Training Corporate Manual & CD
As trainers, so many of us spend all our time developing and enhancing our technical skills and it goes with our saying that's important. However, most trainers neglect the business side of our industry and wonder why they can't seem to bring in the revenues that they should, struggle getting new clients, keeping clients and making a decent profit.
Our Business of Personal Training Manual will provide you will the systems we have used to grow our world-class personal training studios that generated over $2 million dollars in 2007. Our 452 page manual contains marketing, sales systems, customer service, client programming, client forms, human resources, administrative policies and procedures, group training programs, plus more. The entire client forms, documents and templates (225 total) are on a CD for you to save as your own with your own logo. Our systems are ready for you to implement in your business so you don't have to do it from scratch. This alone is worth the cost of the manual ten-fold.
What others say: "I am very impressed with the Business of Personal Training manual. It would have taken me forever to develop this on my own. This manual gives me a huge head start on implementing the systems I need in my business." Jake Glaze, Owner of Glaze Fitness, El Cajon, CA
"Thanks for all the blood, sweat and tears creating this manual and for being willing to share it with other fitness professionals." Colin Ness, Owner of Peak Physique Fitness, Renton, WA
The Successful Trainer's Guide to Marketing
How to get clients and save money"
Do you want to build a successful Personal Training business and make more money? This book is an easy-to-follow guide that will tell you how. Marketing, Sales and Customer Service tips will help you excel beyond all other trainers in your area. After identifying your own strengths - and those of your competitors- you'll learn how to find the clients that suit you. Once you have attracted potential clients, sample scripts help you through the sales process and allow you to choose the type of approach you are most comfortable with. These methods work! Inside this book you'll find:
• Samples of Business Cards and Brochures • Sample Fliers and Client Information • Lists of successful one-to-one and group programs • Annual Marketing Plan • Sample scripts for approaching potential clients • Sample scripts for telephone calls • Pricing options that work
What others say: "The Successful Trainer's Guide to Marketing will provide the reader with insight and research into marketing and structuring a successful personal training business. This is a must for the beginning -to-grow company looking to leap ahead of the competition by increasing the bottom line and providing great customer service." Ken Baldwin, Med, President, Premier Fitness Inc. 1999 IDEA/Life Fitness Personal Trainer of the Year
"This is an easy-to-follow, comprehensive step-by-step workbook. This book is a 'must read' for any trainer who wants to thrive rather than simply survive!" Michael Youssouf, 2000 IDEA Personal Trainer of the Year
Go For Fit - The Winning Way to Fat Loss
This interactive workbook will provide you with numerous questionnaires, assessment forms, homework assignments, drills and nutrition and activity logs to help you help your client achieve their fat loss goals. This book will provide you with everything you need to know to understand fully the psychology and physiology of fat loss. Award-winning personal trainer Sherri McMillan offers separate sections that deal with:
• The psychology of Fat Loss • Tips on Nutrition • Behavioral and lifestyle changes required to make a lasting difference • Cardiovascular exercise and resistance training designed to keep fat off
Throughout this helpful book, chock-full of options, Sherri's upbeat, positive words of encouragement will help you inspire your clients to attain the fitness level they desire.
What others say: "Sherri has a real knack for taking cumbersome concepts and breaking them down into understandable chunks of information. She does a tremendous job of educating everyday people about the importance of healthy living by giving them real life solutions to common wellness challenges. Her sense of humor and down to earth sincerity make her a top fitness educator and author, for both fitness professionals and the consumer." Sharon Donaldson, Association Director, CanFitPro
"Sherri's experience and knowledge as a fitness trainer is extensive. She combines a good, solid common-sense approach with scientific knowledge and proven principles of exercise. Her understanding of how to motivate people has really helped me to achieve and maintain my health goals." Rick Hansen - Man in Motion
"Go For Fit is the first honest, realistic book on achieving the quality of life we all seek. Sherri gives us gold medal tools to reach our comfortable fitness levels and feel good about ourselves. She is our mentor-coach; we become our own personal trainer. It's a winning formula!" Doug and Diane Clement, MD., Canadian Olympic Athletes
"Sherri is creative, energetic and inspirational. In additional to all the positive and practical things you will get from reading this book, you will learn that life is meant to be enjoyed. Sherri has an appreciation of life that is infectious!" Maureen Hagan, National Director of Fitness, The GoodLife Fitness Clubs
"Sherri is a leader in the personal training field and a worthy recipient of IDEA's first Personal Trainer of the Year Award." Kathie Davis, Executive Director, IDEA: The Health & Fitness Source
Fit over Forty - The Winning Way to Lifetime Fitness
Do your clients complain that the instant they turned 40, their body changed? Ready this engaging book to shed some light on the variables that influence an individual as they age and what we can do in our program design to help reverse or manage many of these changes better.
Written by an award-winning personal trainer, Sherri McMillan, this results-minded guide shows simple ways to maintain youthfulness, health, and vigor. From body fat and bone density to sleep patterns and memory function, McMillan covers the wide range of changes associated with aging, identifying which can be slowed or even reversed through cardiovascular and muscle conditioning as well as good nutrition, relaxation and stress management. Fit Over Forty reveals the top ten strategies for fighting the aging process and offers readers a complete program of diet and exercise routines that can be followed on a weekly or monthly basis that will develop a lifetime of fitness. Over 100 illustrations, tables, and worksheets are included.
