"The Online Coaching program provides me with weekly programs, contests, marketing ideas and memo templates that I can use at my discretion. The ongoing guidance from the McMillans has been indispensable."

Vito La Fata
Fitness Evolution


Upcoming Courses
Training Tools & Programming Guidelines
This practical session will introduce you to a variety of innovative exercises and equipment.
Date: 5/17/08
 
Fitness Professional DVDs


It’s hard to learn practical skills from a text book. A DVD will allow you to learn some new exercises and ideas and advance your technical skills all from the privacy of your own home when it’s convenient for you.

Our new Online Store:
Below are just a few of the Fitness Professional DVDs we offer. Our new online store is currently being developed and will let you purchase from our full list as soon as it's completed. To purchase a DVD today, please call Laura Graham at 360-574-7292.


Tools for Training the Torso
Alex McMillan, IDEA World Fitness Convention 2007

Using medicine balls, stability balls, Gliding™ discs, the BOSU® Balance Trainer, and the step, Tools for Training the Torso explains and demonstrates a variety of exercises that target the torso. The DVD provides personal trainers with a variety of new exercises and cuing techniques to help ensure that their clients perform the exercises correctly. Among the topics covered:

Core flow warm-up
Core conditioning exercises utilizing BOSU, medicine ball, stability ball, tubing, and additional exercises.

Running time: 98 minutes
Price: $49.95 + shipping
About the Presenters: Alex McMillan
 
Pumping Nothing DVD
Alex McMillan, IDEA World Fitness Convention 2007

In reality, most personal trainers and group fitness instructors often don’t have a lot of equipment to choose from when designing muscle-conditioning workouts. Pumping Nothing provides an overview of a variety of exercises for the lower body, upper body, and core, using absolutely no equipment at all. Designed for personal trainers and group fitness instructors, the DVD shows how muscular fitness can be safely, effectively, and efficiently developed without equipment. Among the topics covered:

Lower-body exercises
Upper-body exercises
Core exercises

Running time: 56 minutes
Price: $49.95 + shipping
About the Presenters: Alex McMillan
 
Partner Medicine-Ball Training DVD
Alex McMillan, IDEA World Fitness Convention 2006

Partner Medicine-Ball Training presents a comprehensive overview of the basic fundamentals and techniques involved when working with medicine balls. In a manner that is easy to understand and apply, the DVD explains and shows how to design and implement a progressive workout featuring a number of full-body partner exercises designed to enhance power, speed and muscle conditioning. The DVD also details and demonstrates a series of enjoyable, yet physically demanding, medicine-ball games. Among the topics covered:

Basic movement patterns
Beginning-level exercises
Intermediate-level exercises
Ground-based core exercises
Advanced-level exercises
Medicine-ball games

Running time: 96 minutes
Price: $49.95 + shipping
About the Presenter: Alex McMillan
 
Get on the Small Ball DVD
Alex & Sherri McMillan, IDEA World Fitness Convention 2006

Get on the Small Ball presents an overview of a practical, hands-on workshop that reviews the basics of working with small stability balls and features innovative exercises designed to improve balance, core stability and muscle conditioning. The DVD features cutting-edge fitness programming that involves an innovative repertoire of new exercises for the entire body. Among the topics covered:

Warm-up
V-sits
Back-on-the-floor
Side-flexion work
Extensions
Myofascial release

Running time: 106 minutes
Price: $49.95 + shipping
About the Presenters: Alex McMillan, Sherri McMillan
 
The Business of Personal Training:
Building a Team That Generates More Than a Million Dollars a Year!
Alex and Sherri McMillan
IHRSA International Convention & Trade Show 2007

This DVD provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, operations, and administrative) attendant to an effective team of personal trainers. The DVD also provides an overview of the content in our 17 hr. The Business of Personal Training Workshop. Among the topics covered:

Manager/leader roles
Operations
Compensation
NWPT system
Customer service systems
Marketing
Internal promotions
Action plan

Running time: 95 minutes
Price: $49.95 + shipping
About the presenters: Alex McMillan, Sherri McMillan
 
Developing a 12-month Marketing Plan for Fitness Directors:
Alex & Sherri McMillan, IDEA World Fitness Convention 2007

Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you’re like most managers, you’re continuously behind the 8-ball—rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works. Among the topics covered:

Setting up a strong foundation for success
Establishing a marketing plan/strategy
What a 12-month marketing plan should include

Running time: 111 minutes
Price: $49.95 + shipping
About the Presenters: Alex McMillan, Sherri McMillan
 
 
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