"I can honestly say this was one of the best investments we could have ever made for our business." Lisa Brisse Exercise Physiologist & Owner, State of the Heart Fitness, Santa Monica, CA
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Luke Carlson CEO, Discover Strength - Plymouth, MN "I purchased the Business of Personal Training systems at the beginning of the month and we are working at aggressively implementing all of the systems (a truly exciting process - I have never been more engaged and rejuvenated). The systems(and entire process) have already made a huge impact (I only wish I would have invested in this about 2 years earlier). We are a small personal training facility (1,600 square feet) and after one month of partially implemented systems we are looking at about a $7,000-9,000 increase in this months revenue compared with last. I am anticipating that our revenue will grow from the low $600K per year to over 1 million over the next 12 months (I would be shocked if we didn't exceed 1 million). I can say unequivocally that this is the single best investment I have made."
Vito La Fata Fitness Evolution "Attending the Business of Personal Training course and purchasing the license to utilize all of Northwest Personal Training's systems was the best money I've ever spent on my business. Their online coaching program has continued to advance my business skills and financial success.
The Corporate Manual and the fact that they provide all the materials on a CD has saved me so much time and money. The 20 years of their experience condensed into a manual with processes, forms and knowledge is incredible. The chapters on sales systems, customer service and client forms have been the most important chapters that we use regularly.
My background has been from corporate culture, and I always knew what I wanted and how I wanted my place to run. But I just got caught up in the day-to-day operations of the business and managing crisis. Getting an entire corporate manual, with systems and templates to work off of, shaved months if not years off that learning curve and allowed me to focus on what I do best. And that was worth the price of the workshop alone. I've been able to come home and dig my teeth into the manual and templates and set-up systems within six weeks that have already made our selling process more efficient, guest experiences more enjoyable,and has improved how we deal with client problems. I'm about two to four weeks away from wrapping up what will become our corporate manual. I would not have been able to do that without something to work off of, that gave me direction and most importantly saved me time and a lot of trial and error.
The Online Coaching program provides me with weekly programs, contests, marketing ideas and memo templates that I can use at my discretion. The ongoing guidance from the McMillans has been indispensable. I've been attending The McMillan's lectures at IDEA for 3-4 years now and I can still remember every one of their classes I attended and the impact they had on me. I have always been blown away by their energy and commitment. Personally I'm driven by energy, passion and purpose in my life, so I naturally gravitate towards that and soak in whatever comes out of other people like that. So for me, their courses and lecture style have always been inspiring and left me fired up to go home and take up the charge. To inspire that in people is huge in a world where so many things are mediocre. It's rare to find people who are marching ahead in life and not stepping on people to get there. But instead, are actually reaching back and giving a helping hand to pull others along. That example is something that can't go unnoticed in my mind. It should be emulated and shouted from the rooftops. What we can all accomplish together in this world is so much greater than what we can do alone."
Chuck & Shelly Gonzales, owners Pacific Personal Training "Northwest Personal Training provided us with the tools to successfully launch a personal training facility from top to bottom, but more importantly, they did so with kindness, honesty and professionalism. We feel very fortunate that we were both able to take the workshop, The Business of Personal Training, with Alex and Sherri McMillan, whom we believe operate the best studio in the nation. Their operational information which they have meticulously organized (and is provided at the workshop) is priceless, has alleviated countless headaches and migraines and has taken the guess-work out of our plan. We truly could not have successfully started the planning and implementation process of our own facility without the insight of Alex and Sherri McMillan & the assistance from their valuable staff.
The coaching, guidance and information we received at the workshop is twenty years of success all rolled meticulously into a phenomenal operations manual that the McMillans put together. These practices within the manual are an innovative and creative approach that we believe has already saved us thousands of dollars in planning, training and policy writing.
The biggest benefit we received from the workshop was an analysis of the financial numbers of the business. Knowing just how much it took to build the studio, make renovations, how much had to be financed, the compensation for the trainers and the cost of equipment really put into perspective how much we would have to invest to make an appealing studio and have it operate successfully.
Opening a business takes an extremely large amount of time and effort. Sure you have the business plan to write if you plan on going to a bank to finance your dream, but then there are the day to day operations that so many people overlook. Things like: telephone answering service, human resources, employee competency testing, etc. All of this is covered in the Business of Personal Training course and what you get is 100 times more than what you pay for.
We could not imagine attempting to open our studio without taking The Business of Personal Training with Alex and Sherri. There is a reason that they were awarded International Directors of the Year by IDEA! If anyone is interested in getting into a fast growing business and doing it the correct and professional way, trust us, this workshop is for you. I don’t care if your Donald Trump or Phil Kaplan, when you walk away with the materials and tools from Alex and Sherri McMillan, you will be successful in The Business of Personal Training."
Amir Rasinlic - Rock Body Boot Camp - London, ON Canada Owner/Operator "I have gotten invaluable information from the NW Fitness Education PT Profits Mastermind Group. Thanks for the quick replies and tons of great information and resources"
Chris Merriott - Merriott Fitness - Devon, Alberta Canada Owner/Operator "(IN REFERENCE TO OUR FITNESS RESULTS MANUAL)
I purchased the manual and sent out the marketing information to our customers. I then did a general mailer to a 5 mile radius (app 8 minute driving distance). We signed 52 individuals up for the challenge. The exciting part of this is that 30% of the participants are new customers. We have 3 full time trainers who have been working with the 52 clients. 40% of the clients purchased the combination class pass with 1 or 2 30 minute personal training sessions per week.
Average revenue for PT for the month is about $22,000.00. Revenue for the challenge came in at $32,900.00
Our total weight loss for the whole group is about 360 lbs!
Besides the excellent sales etc... We have approached 75% of the participants about staying with Merriott Fitness. Looks like the majority are going to stay. NEW CUSTOMERS!
So business is excellent and we are now looking for another trainer!
I have worked with NWPT & Fitness Education for the past 2 years. I spoke with NWPT & Fitness Education about expanding to a second location and was advised to wait until we were bursting at the seams. We are bursting. I hope to start a business plan soon for a second location."
Kathy McIsaac - A2K Fitworks - Winnipeg. Mb Owner/Operator "What I value most from the PT Profits Mastermind Program that NW Fitness Education provides is its mentorship. Since the Fitness Business is fairly young, there are not many places, or people to turn to for guidance and knowledge on the ‘everyday’ things of running a fitness business. Many of us know and understand the practical application of fitness but struggle with the business side of things. Finally there is a group of individuals who actually care to mentor, care about the growth of the industry and are not afraid to share their experiences and knowledge.
I would not be able to move forward and towards the next level of my business if it wasn’t for NW Fitness Education. I simply applaud you and all that you do and more importantly the way you do it!
Cheers!"
Rob MacDougall Program Director - Great West Fitness & Tennis Club of Abbotsford , BC Canada "We've been looking to implement a more "functional" assessment that would showcase the value of personal training to prospective clients. After reading Sherri's Comp Session/Assessment article in Can-Fit-Pro magazine, we contacted NWPT to see if there was a workshop available on the Comp Assessment. We were even prepared to pay for a presenter to come to us .. but they had an even better idea .. they put together a Comp Session eVideo .. it was perfect .. we could watch it individually or as a team, multiple times, at our convenience and the best part it comes with all the documents needed to turn key the Comp Session immediately into action .. great value .. great price .. and the future of fitness education is here .. eVideo."
Luke Carlson CEO, Discover Strength - Plymouth, MN "(In reference to our Business of Personal Training 2 day Workshop - May 2010)
This weekend (and the systems included with it) was by far the most valuable education experience I have been involved with. Far more valuable then all of the IHRSA conferences I've attended combined. I can't wait to go back to my business and start implementing what I've learned. The best purchase/investment I've made in our business."
Jason Newman New Body Health and Wellness, Edmonton Canada "Jason Newman from New Body Health and Wellness in Edmonton Alberta explains why the Business of Personal Training systems are going to positively impact his business."
Patty McNichols The Lift Pilates: White Fish Bay, WI "The Business of Personal Training workshop was a worthwhile investment. I am using the manual to implement my systems throughout my business. It (the workshop) has helped me control the chaos that was running me. I now am getting so much more organized so I can do business. I left the weekend motivated with ready to use material. Just what I was looking for!"
Ryan Vogt Fitness Director, Tri-City Court Club & Results Personal Training "My rookie trainers have grown in their confidence, my master trainers have leaped out of their ruts and most importantly the six trainers that attended the Training Tools workshop are functioning as a team. Since our return to the club, I frequently see trainers sharing new ideas with each other. As the fitness director it is great to see a staff that is functioning as a team. We did $14,500 more this month compared to last year. This workshop was not about personal training sales, but it had everything to do with sales! Rob and Derrick were outstanding presenters. They taught hundreds of exercises, but more importantly taught client/trainer relationship skills. This workshop is a must attend! My only regret is I only took half my staff. Next year the whole team is attending!"
Rami Odeh Owner, FormWell Personal Training "At FormWell, our revenues were at about $800,000 per year when I attended the Business of Training course and this year we’re on track to do over $1.1 million. Our average trainer tenue was at about 2 years, and now it is over 3 years since implementing many of the McMillan’s organizational systems. These changes have helped us to select and maintain the best training staff in Atlanta - we now know how to hire exceptional trainers and are able to keep them much longer! And as a result, client retention has increased from an average of about 1.9 years to now, 2.7 years!
We have reaped many more times the cost of the course in terms of trainer and client retention, two of the biggest struggles in the fitness industry.
Also, as an owner/operator, I am much more organized and I spend less time cleaning up mistakes and more time doing what I do best, marketing and growing the business. I have also found that I now have time to train some clients again, my true love and why I started FormWell!"
Kevin Haas Co-Owner Discover Strength - Plymouth, MN "(In reference to our Business of Personal Training Workshop - May 2010)
As a business co-owner, this workshop has been very useful in uncovering weak areas in our current operating model and giving us a very useful template to move forward, which will help improve our systems and will result in profitability."
Nora Wallace Owner "NWPT's PT Profits MasterMind has been of tremendous value to our company. We enrolled with the mastermind group a year ago and have enjoyed a consistently higher cash flow each month and this year will be our best year yet. A lot of that success is due to the tools and support that NWPT has been so generous to share with all of us in the Personal Training profession. We have been implementing many of the tools that Alex and Sherri McMillan use each month and have seen a big difference in the way we manage and run our entire business. We are communicating in a much more efficient way with our staff through weekly memos and team meetings, using the format that the McMillans have provided.
I consider Alex and Sherri McMillan to be my mentors in the field of personal training. They have taught me so much about running a business based on your values and dreams. They know what they are doing and have much success to prove it. The best is that they believe that there is enough to go around for everyone and are willing to share it with all of us. I definitely don't believe in reinventing the wheel. When I see something that has had proven success I want to learn everything possible from it. From marketing and sales to team performance, the Northwest Personal Training Mastermind program is definitely a worthwhile investment for any personal training or fitness company looking to get ahead.
I would whole heartedly recommend that anyone looking to improve their personal training business success to register for any and all the programs that the McMillans offer. I can say that everything I have done with Northwest Personal Training from taking their classes at IDEA conferences to attending their Business in Personal Training Workshop, having their company manual and getting their online coaching for the past year has helped us grow our business and reach our highest revenue ever."
Jake Glaze, Owner of Glaze Fitness, El Cajon, CA "“I am very impressed with the Business of Personal Training manual. It would have taken me forever to develop this on my own. This manual gives me a huge head start on implementing the systems I need in my business.”"
Lisa Brisse, Exercise Physiologist & Owner State of the Heart Fitness, Santa Monica, CA "When I attended the Business of Personal Training workshop nearly 2 years ago, our business was doing 'good', but not 'great'. What became very clear to me in doing the workshop was that we were lacking in something very simple... systems. Without the proper systems set in place, the business was running, but it wasn't running efficiently, and without efficiency, it's like spinning one's wheels without going anywhere - a waste of valuable energy! Learning the information from this workshop, along with retaining the operations manual from Northwest Personal Training, allowed us to utilize the proven systems without us having to re-create the wheel. From Marketing to Customer Service to Human Resources to Programming... we now have the resource that would allow us to take our business to the next level. Because of efficiency through these systems, it allowed us to focus our energy where it really needed to be focused and that's on our clientele. Revenues and client retention has increased as a result. I can honestly say this was one of the best investments we could have ever made for our business! I have continued working with Northwest Personal Training through their online coaching program for the last 2 years. In being the sole owner of growing business with 3 full-time employees, I have a lot of details and aspects to keep track of. The online coaching helps me because it's like having another 'department' in our business. The weekly correspondence and insight about promotions, events, programming and marketing provides us an invaluable resource for ideas, as well as insight and assistance with personal relation issues amongst staff and clientele. It's nice to know that if I have questions about any aspect of the business, I can email or call Northwest Personal Training for ongoing and continual support."
Katherine McPhee Muskoka Fitness - Bracebridge, Ontario "(In reference to our Business of Personal Training Workshop - May 2010)
Thankful to have had this opportunity to learn from such an experienced and personable "coach"/"expert" in our field. Great networking opportunity with peers in a non-pressure and more real environment. Thank-you!"
Tracy Duff Manager/Trainer of New Body Health and Wellness in Edmonton, Alberta ""This (The Business of Personal Training) course was very helpful. Being involved in a studio from the beginning has meant developing everything from scratch. The manual itself was excellent; it gave me ideas of forms I wouldn’t have thought of, and the ones that I had thought of it was helpful to see how someone else wrote it out. The weekend course was great as well; packed full of helpful hints & tips. It is a great starting point and no doubt will be a great reference throughout this entire process.""
Liz Sage, BA PHEd, CEP Team Fitness BC "Last year I traveled to Vancouver Washington to participate in 'The Business of Personal Training' with Alex and Sherri McMillan. I was ready to take my business to the next level and my attitude was – Don’t re-invent the wheel. I had learned in the past to model what you want to do after the best!
I have watched the growth of this company in the last 10 years and have seen Northwest Personal Training become and stay on top as a leader in our industry.
It has been just over a year since my participation in the course. I have implemented many of the principles, systems and programs recommended and spoon fed to me via the course, and from the in depth, comprehensive systems manual on CD included with course material. This course was the catalyst for a forward thinking action plan to grow my business and grow it has.
Our revenues have doubled this past year. We have outgrown our space and are looking to expand and see only future growth ahead. The support from Northwest Personal Training after the course has been timely, efficient and effective and I would not hesitate to recommend it to those who take their business development and growth seriously. It’s a win/win all the way - for you, your team and your clients."
Cynthia Ratzman Fitness Professional ""These topics were cutting edge. I derived useful and usable knowledge for my clients. I especially liked the barefoot info if not for running but for increasing foot strength.""