Category: business of personal training

Effective Marketing & Programming for Clubs & Studios

Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Cost Effective Marketing Initiatives Programming Community Relationships Client Retention Success for Fit Pros During a Pandemic…

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Successful 2019 For Fit Pro Businesses

Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs. I’ve found that most businesses struggle because they don’t understand best business practices and they don’t have…

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Weight Loss Challenge – Week 3

There are a lot of different ways to achieve the same results.  That’s why during our annual Spring Makeover Challenge, our trainers and their teams compete against each other to see who can shed the greatest amount of body fat in 6 weeks using different approaches. So far in this series, I’ve shared with you 2…

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Opportunities To Improve Your Fitness Business!

OK fit pros. We have so many really cool things going on in our Fitness Education Department right now that I just HAD to share them all with you in this week’s blog post. I want to make sure all of our fit pro followers know about the inexpensive and really cool opportunities we are…

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Overcoming Obstacles & Excuses – Week 5

We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles.  Pretty soon your clients won’t even try to get out of workouts…

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Overcoming Obstacles & Excuses – Week 4

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses. Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan! My knees hurt so I can’t…

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Overcoming Obstacles And Excuses – Week 3

I know that you have heard these excuses from your clients before.  Read this week’s addition to my series on helping your clients overcome obstacles and excuses. Getting your clients past these excuses can be the key to getting them to invest in your services! I Hate exercise In the beginning, exercise may feel like…

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Overcoming Obstacles And Excuses – Week 2

Hey Fit Pros, Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series.  We hear these next two excuses over and over again!  It is time to have a response that will help your clients get over these obstacles once and for all! I have no energy Those who exercise regularly know…

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