Category: business success

We Are Going to Celebrate – Are You?

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use…

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing. I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics…

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What is Your Differentiator?

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job…

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Highlight Current Clients – Inspire New Clients

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients…

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Revamp Workplace Wellness

The CDC reports that 90% of the nation’s $3.5 trillion in annual health care expenditures are for people with chronic and mental health conditions. People who don’t exercise, eat poorly and practice unhealthy lifestyle behaviors and suffer the associated health consequences cost the USA a lot of money. The CDC quantifies exactly how much greater…

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Fight 4 Fitness

Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?! My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal…

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6 Ways to Keep Clients Motivated

Gyms, yoga studios and pools are closed or slowly reopening. Running and Triathlon races cancelled. It is easy to understand why clients may start to lose their motivation to workout. As fitness professionals, we all know that the key to maintaining a commitment is to remember the ‘WHY’. Ask your clients …Why do you work…

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Take Group Training Virtual!

Fitness Professionals across the globe are scrambling to keep their businesses afloat while so many are staying home. The good news is that you can go virtual and your clients will thank you! We have decided to use Facebook Live as it seems to be the simplest way to be live AND allow clients to…

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