I recently recorded a podcast for the IDEAfit Pro Show: If You Don’t Think You’re Running a Business, You’re Probably Not and wanted to share all of this helpful info with you. Starting a fitness business is a HUGE endeavor and many fit pros who start their own business don’t realize the amount of work…
We are constantly doing things to ensure that our brand, our business, our studio and our trainers are top of mind when people in our community are thinking about improving or maintaining their health and fitness. One of the many ways we do this is by creating walking billboards! That’s right. We LOVE to have…
We recently took out a full page print ad in our local newspaper. Yep, print newspaper. You may be asking why I decided to do this and what kind of results we saw from the ad…..here is a summary of why and how we did this. Don’t forget to sign up to automatically receive my…
Fit Pros….last week I gave details on the latest email I sent to our staff about how to approach our new (again) mask mandate here in Washington State. This week, I want to share the mask mandate informational email I sent to clients and the video I posted on our Northwest Personal Training Facebook page….
It feels like we are on repeat right? Back to masks at fitness facilities? Here in Washington State our Governor recently announced that masks are required indoors whether individuals are vaccinated or not. Governors across the country are making similar decisions. Don’t forget to sign up to automatically receive my latest blog post in your…
What to do about masks at your fitness facility is most likely the question many of you are facing right now. Depending on where you are located….you may have the option to not require masks for vaccinated staff and clients. That is the situation here in Washington state. So, how do you navigate this to…
One thing so many of our clients have learned over the last year is the importance of their health. Research demonstrates that if you contract Covid-19, you are also less likely to be hospitalized and die if you are fit and healthy. Besides age, overall fitness is the leading indicator of how successfully– or not–…
Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Cost Effective Marketing Initiatives Programming Community Relationships Client Retention Success for Fit Pros During a Pandemic…
One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers…
Fit Pros: I am going to keep this blog short and sweet because the message is simple. We need to TAKE ACTION and we need to be HEARD! IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness…
