Category: personal trainer

The first sign of a dying business…

Hey Fitness Pros: Stay current or die! That’s an important message. So what are you doing differently? Are you launching a new class? Have you purchased some new equipment? Are you offering a seminar on a Hot Topic? Are you hosting a really fun adventure for your clients? Are you initiating a new Corporate Wellness…

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What do you have planned for February for your PT business?

Hey Fitness Pros. I hope you’re enjoying the January rush! Although you’re probably swamped with everything right now, as a leader, you need to always be looking ahead! So my question to you is ‘What do you have planned for February’? To give you some ideas from our business… *We’re hosting a SuperBowl Flag Football…

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You’re not going to believe this – Check out how good it worked!

Hey Fitness Pros. Yesterday I emailed you about the importance of making a proposal to media in your area. To show you that I’m not all talk…Yesterday, I took about 10-15 minutes and sent out a Press Release to all my Media contacts. By the end of the day, I received offers to be the…

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Want to know how to get to a million dollar PT business? Here’s our plan for 2010!

Hey Fitness Pros. How’s your planning going for 2010? We’re almost done scheduling out the whole year! It’s feel great to have everything organized. Then all you have to do all year is execute! Here’s our schedule of adventures to give you some ideas for your own PT Business. In addition to this list, we…

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Check out the Marketing Plan that generates over $1,000,000 per year!

Hey Fitness Pros. I just finished our 2010 Marketing Plan. It includes all the adventures we’ll be organizing throughout the year, our internal marketing campaigns, our external marketing initiatives, any special programs we’ll be hosting, all seminars we’ll be offering, promotions we’ll be running, team training we’ll be using to advance our trainers’ skills and…

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What all fitness pros should be doing this December!

Hey Fitness Pros. At Northwest Personal Training, it’s Year-End evaluation time. Every December, I meet with our team members and we review their past year’s performance. Did they hit their revenue goals? How was their client feedback and retention? We rate their dependability, initiative, team spirit, communication etc. Then we set goals for next year….

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And the Winner is…

Hey Fitness Pros. When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment. Unfortunately, only one…

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