Category: Sherri McMillan

Be the Health and Fitness Expert in your Community!

Hey Fitness Pros. Have you noticed on TV, newspaper and radio…everyone is talking about fitness and healthy eating and New Years Resolutions?! Now is the time to position yourself as the local Fitness Expert. Contact local producers and editors and let them know you’re available and pitch some good ideas for them. · Exercising on…

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Want to know how to get to a million dollar PT business? Here’s our plan for 2010!

Hey Fitness Pros. How’s your planning going for 2010? We’re almost done scheduling out the whole year! It’s feel great to have everything organized. Then all you have to do all year is execute! Here’s our schedule of adventures to give you some ideas for your own PT Business. In addition to this list, we…

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Check out the Marketing Plan that generates over $1,000,000 per year!

Hey Fitness Pros. I just finished our 2010 Marketing Plan. It includes all the adventures we’ll be organizing throughout the year, our internal marketing campaigns, our external marketing initiatives, any special programs we’ll be hosting, all seminars we’ll be offering, promotions we’ll be running, team training we’ll be using to advance our trainers’ skills and…

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What all fitness pros should be doing this December!

Hey Fitness Pros. At Northwest Personal Training, it’s Year-End evaluation time. Every December, I meet with our team members and we review their past year’s performance. Did they hit their revenue goals? How was their client feedback and retention? We rate their dependability, initiative, team spirit, communication etc. Then we set goals for next year….

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And the Winner is…

Hey Fitness Pros. When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment. Unfortunately, only one…

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Fitness Pros – this is super easy to organize, tons of fun and great marketing!

Hey Fitness Pros. We just hosted our annual 3 hour Exercise-a-thon yesterday. It was such a blast. Check out the YouTube clip below. You can do something like this in your community too. It is super easy and a great way to give your clients a fabulous workout and help out an important cause. If…

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Highlight the Holiday Season and everyone Wins!

Hey Fitness Pros. The holidays are just around the corner. My question to you is ‘Do you have a plan to encourage clients to focus on the “Gift of Health, Fitness & Vitality”?! Here’s the thing – people are spending money and buying gifts in late November and all through December. So would you rather…

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Is it a Crappy day or a Miracle day?

Hey Fitness Pros. We’ve all experienced business and life challenges. Maybe revenues are down, maybe you lost your star trainer, maybe your landlord raised the rent, maybe an event you organized wasn’t as successful as you hoped, maybe your best client just discontinued training with you…We’ve all had to deal with some type of struggle….

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