It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business. It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more. This marketing plan allows everyone on our team to know what is coming up and what the expectations are.
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Without our yearly marketing plan we would never be able to reach so many new potential clients and…in the long run…wouldn’t be able to make $1 Million (or more) like we do every year! I always say “failing to plan means planning to fail.”
But…before you can even start to build your marketing plan you must set up a solid foundation for marketing success! Build the foundation of your business before you start building your marketing plan and you will set yourself up for greatness.
Before you create a marketing strategy you must completely understand 4 things:
Yourself
Your Business
Your Clients
Your Competition
Watch this 3 min video where I explain the importance of understanding yourself before you starting to build your marketing plan:
[youtube]https://www.youtube.com/watch?v=KrtRntPuWco[/youtube]
Yours in Health, Fitness & Business
Sherri McMillan
Fall Fitness & Training Forum – Sunday November 3rd
With Guest Presenter Helen Vanderburg
(4 time winner of the CanFitPro Presenter of the year & 2005 IDEA Instructor of the Year)
- 1 Day Event
- CECs
- Lunch Included
- Live. Local. FUN.
- Cutting Edge Info
- Tons of Sessions To Choose From
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