Fitness Business: Set 2020 Up For Success

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It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.


Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

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Here are some tips to ensure that your fitness business is setting the stage for an incredible 2020:

Think of this as a Fitness Pep Rally!

Call Them Now!

Any of your comps who haven’t purchased

Any clients who haven’t been in for a while

Any referrals from current clients

Any people you’ve met through community outreach

Your watch list clients who have left you

Your Leads list

CALL THEM NOW. REACH OUT. CONNECT. DON’T MISS THE OPPORTUNITY TO INSPIRE THEM TO TAKE ACTION! If you don’t connect with them, I assure you one of your competitors will!

Be At Your Best

As a fitness professional, we expect that year-round, right?! But it’s even more important in January. You can’t afford to be away or sick – your clients and classes need you! So remind your staff (and yourself) to get lots of good sleep, eat well (lots of veggies) drink lots of water and take your Vit C, echinacea, turmeric, apple cider vinegar etc. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time!

Be Present

If you can help it, try not to be away over the next few months. In the fitness industry, it’s important to be present and at your best in January-March and September-November. The best time to schedule holidays in the fitness industry is July & August and December (keep that in mind as you plan your vacations this year.)

Be Mentally & Physically Prepared to Work Hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much you will take care of them.

These next few months are critical in the fitness industry so dig deep and see the rewards!

Next Week: More tips for staying on top of your game during this critical time of year.

Yours in health, fitness & business,
Sherri McMillan

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