Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Cost Effective Marketing Initiatives Programming Community Relationships Client Retention Success for Fit Pros During a Pandemic…
We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success. Now to step 3….KNOW YOUR CLIENTS! It is essential to understand exactly who your clients are before you start marketing to them. Narrowing down the type of client your business will cater to will effect your marketing strategies in every way….
It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business. It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put…
We always have fun events and adventures planned for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients, potential new clients…
This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was…
Fit Pro friends! Send this list of gift ideas to your clients. They can pass it on to their loved ones. People who exercise regularly are the easiest to buy for because there is always some type of new gadget or the latest and greatest workout gear that they need. Plus even if they already have…
We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential…
In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention. Well, that is just what I did on Monday and…
Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with…
Should You Be Writing a Blog? I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work. Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be…
