Take Action. Save Your Fitness Business!

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The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!


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Here are some actions we took immediately at Northwest Personal Training:

Immediately went live with a full on Virtual Private and Group platform

Applied for every grant possible

Completely renovated the facility during down times and shut down

As a marketing initiative: launched an extensive group virtual schedule that we offered complimentary to nurses, doctors, teachers, grocers, waste management etc.

When we reopened in June we created and launched hybrid private training, group indoor training, outdoor training and continued virtual training options

Ramped our marketing efforts focusing on our private, by-appt, clean and safer options opposed to large in person group training.

Started FREE Sunday Virtual classes

Free workshops as we move into Fall/Winter

Community Fitness articles/blogs to help people get through Covid

Interviews with various organizations

Won Best in Business for our local newspaper and business journal.

Recognized by local business association as inaugural Covid-hustler.

Nominated for Chamber of Commerce Business of the Year

These actions along with weekly team meetings and the hard work of our employees….have kept our business afloat in these challenging times. What actions are you taking to keep your fitness business alive right now? Try to stay positive. Any action to keep your clients moving and your business open is better than no action at all.

Yours in health, fitness & business,
Sherri McMillan

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