Now, more than ever, personal trainers and fitness business owners/managers must be able to answer the question most potential clients will ask:
Why Should I Hire YOU?
Help Clients Reach Goals:
You will provide efficiency and effectiveness so they are not wasting any time in the gym and achieving the results they desire.
You will design a safe program to minimize injury.
You will provide inspiration and accountability.
You will regularly introduce variety and constant progression.
Your programs will be fun and interesting.
You will help to develop self-worth and confidence in your clients.
You will regularly teach them new and interesting exercises using various exercise tools.
You will educate them.
You will foster a social environment.
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Right at the top of the page.
Speak Your Client’s Language
“If you see through the clients’ eyes, you can sell what the client buys.”
One study from IDEA shows the following to be the top reasons clients consult with a Personal Trainer:
84% want to improve their muscle tone and body shape
78% want to manage their weight
72% want to improve their exercise adherence
70% want to develop their muscular strength and flexibility
65% want to improve their overall lifestyle
37% want to recover from an injury or illness
32% want to satisfy social needs
Keep your clients goals, dreams and motivating factors in mind when explaining why they should hire you!
Why Hire YOU….Specifically?
Potential clients want to know that you are a top-notch trainer so you must be able to confidently and eloquently verbalize the distinguishing characteristics you possess that set you apart from other trainers. Learn more about finding your niche and knowing your strengths in this previous blog post Foundation For Fitness Marketing Success: Know Yourself!
Good luck out there fit pros!
Yours in health, fitness & business,
Sherri McMillan
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