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Business & Leadership Lectures

Leadership Skills for Personal Training and Fitness Directors

Managing a team of Personal Trainers or Group Fitness Directors can be one of the most challenging tasks for Fitness Directors. Dealing with egos, personality conflicts, cut-throat sales tactics, greed, staff turnover and other human resource nightmares can leave you feeling drained with little to no energy left to actually work on enhancing and developing your department. This session will guide you through the most important leadership skills that need to be developed and nurtured that will enable you to empower your team, inspire them to work together towards a common vision, and create a strong and winning Dream Team. This session will provide you with clarity in your role as a leader and provide you with practical skills to help you grow and develop so you can reach your leadership potential. After implementing these tools, you’ll gain amazing internal satisfaction as you watch each member of your team perform at levels you never thought possible! This is a must session for Fitness Directors, Personal Training Directors, Group Fitness Managers and Owners.

This is a 2 hour lecture.
Equipment Needs: Data projector and screen, flipchart & markers
Audience: Fitness Directors, Personal Training Directors, Group Fitness Managers, Owners

 


Peak Personal Training

Are you doing everything you can to retain your clients? What separates a Master Trainer from any other Personal Trainer?? Learn the qualities that distinguish the best trainers in the industry from others! Learn techniques that will enable you to service your clients fully and retain them as on-going clients! Discover new methods of nurturing your clients. You’ll soon be the most sought-after trainer in your area!

This is a 2 hour lecture.
Equipment needs: Data projector and screen
Audience: Personal Trainers, Personal Training Directors

 


Overcome Your Fear of Selling

You can have a solid understanding of exercise physiology and programming but if you can’t convince a potential client to invest in your services, it’ll be impossible to succeed. In this session, you’ll learn the words that enhance the selling process, how to overcome typical objections and how to develop a first phone call or consultation script. You’ll review the best ways to perform a complimentary session, how to effectively encourage client referrals and which phrases to use when it’s time to “close the sale”. Most personal trainers are uncomfortable with the selling aspect of personal training, but after this session you’ll walk away with the skills to generate more revenue, and make life a lot easier.

This is a 2 hour lecture.
Equipment needs: Laptop projector and screen
Audience: Personal Trainers and Personal Training Directors

 


Personal Training Profit Streams

Most trainers do what we do because they love to make a difference in people’s lives. But just because you love what you do, doesn’t mean you have to settle for making a sub-standard income. Learn how you can make more money in less time and maximize your profits by developing programs and systems that compliment personal training.

This is a 2 hour lecture.
Equipment needs: Laptop projector, screen
Audience: Personal Trainers, Personal Training Directors, Owners

 


Successfully Marketing Your Personal Training Program

Are you doing the right things to generate maximum revenues from your Personal Training program? Learn everything you need to know about Internal and External marketing campaigns, referral programs, cross promotions and yearly marketing plans. Learn the techniques that have been successful, those that haven’t and how to ensure you don’t make the mistakes that most do.

This is a 2 hour lecture.
Equipment needs: Laptop projector, screen
Audience: Personal Trainers, Personal Training Directors, Owners

 


Effective Client Retention Strategies

Are you doing everything you can to retain your clients? Keeping your current clients is the key to continued success as a Personal Trainer and a continuous revenue flow. Learn the techniques that the best trainers in the industry use to service and nurture their clients and retain them as on-going clients!

This is a 2 hour lecture.
Equipment needs: Laptop projector, screen
Audience: Personal Trainers, Personal Training Directors

 


Recruiting, Training and Keeping Good Trainers

A good trainer is hard to come by! What can you do to ensure that you develop the strongest Personal Training Team in your area? Learn a system to guarantee you’ll be surrounded with a constant influx of high quality trainers! Don’t spend all your time “reinventing the wheel”, instead, walk away with a number of different systems that you can immediately implement into your program. Tested and approved!

• Learn how to develop a strong apprenticeship/training program
• Learn successful Personal Training Orientation systems
• Learn how to keep a team of personal trainers happy & satisfied with their position
• Learn 6 different evaluating systems to ensure you continue to offer the highest quality training services and that your personal trainers continue to improve, grow and develop in their skills

This is a 2 hour lecture.
Equipment needs: Data projector and screen
Audience: Personal Training Directors, Owners

 


Community Relations and External Marketing Initiatives for Personal Training Directors

If you’re not actively pursuing community relation and external marketing initiatives, you’re missing a great deal of opportunities to gain exposure for your Personal Training Business and highlight the various services that you offer. This session will teach you real-life examples of programs that have worked to generate referrals, enhance retention and increase overall revenues. If you’re looking for a cost-effective, highly successful route to growing your Personal Training business, this session is for you! This session is highly recommended for Fitness Directors, Personal Training Directors and Group Fitness Directors.

This is a 2 hour lecture.
Equipment needs: Data projector & Screen
Audience: Personal Training Directors, Owners

 


Developing a 12-month Marketing Plan for Personal Training Departments

Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement, effective and worth the effort? If you’re like most managers, you’re continuously behind the 8-ball rushing to finalize all the details of the next strategy that will entice clients to try out your services. Well, worry no more. This session will provide you with a step-by-step 12 month marketing strategy with all the detailed action steps you need to succeed and experience the financial benefits of a plan that works.

This is a 2 hour lecture.
Equipment needs: Data projector & Screen
Audience: Personal Trainers, Personal Training Directors, Owners

 


Developing Your Personal Training Dream Team

It may be surprising to learn that most personal trainers don’t like the other trainers they work with. As a Personal Training team gets bigger, strong egos begin to clash and personality conflicts are sure to surface. As a manager, it’s critical that you learn the techniques that the best leaders use to get each individual on their team performing at their best while still ensuring that the team works together effectively. You’ll walk away with a system for identifying team player styles and the best approach that you as a leader should take with each different style.

This is a 2 hour lecture
Equipment needs: Data projector & Screen, Flipchart
Audience: Personal Training Directors, Owners

 


Initial First Impressions for Personal Trainers

What you do and don’t do during your first session with a client can dramatically affect whether a client commits to a long-term relationship with you. Learn how to organize a complimentary session and conduct an initial postural assessment, review which words to avoid, which phrases and techniques are most effective and how to finish a session to ensure the client sees the value in purchasing additional sessions. This session is invaluable for those trainers wanting to grow their clientele base.

This is a 2 hour lecture.
Equipment needs: Data projector & Screen
Audience: Personal Trainers, Personal Training Directors

 


Performing Complimentary Sessions

Offering Complimentary sessions sounds like a great idea to grow your personal training business but if you don’t know how to conduct one effectively, it could be a huge waste of time. Learn how to organize a complimentary session, which words to avoid, which phrases and techniques are most effective and how to finish one to ensure the client sees the value in purchasing additional sessions. Watch a real-life video to see how it’s done.

This is a 2 hour lecture.
Equipment needs: Laptop projector with VCR capabilities, screen
Audience: Personal Trainers, Personal Training Directors

 


Role Playing

Learn and practice how to effectively conduct a first phone call and face-to-face initial meeting with a potential client. You’ll learn which words to avoid and which phrases and techniques are most effective to ensure the client sees the value in purchasing additional sessions. By the end of this session, you’ll be pro and the success of your business sales will prove it!

This is a 2-3 hour interactive lecture.
Equipment needs: Data projector, screen
Audience: Personal Trainers, Personal Training Directors

 


Achieving Excellence as a Group Fitness Instructor

Why is it that certain instructors attract so many people to their classes? They seem to exhibit a certain “magical” personality! Discuss the qualities that separate the best instructors in our industry from others. Learn simple techniques and skills that you can use that will guarantee your participants return again and again! You will revisit your purpose and role as a fitness professional and walk away feeling rejuvenated, excited and passionate about your role as a fitness instructor!

This is a 2 hour lecture.
Equipment needs: Data projector and screen
Audience: Group Fitness Instructors, Group Fitness Directors

 


The Business of Personal Training – How to build a Personal Training department that generates more than a million dollars a year

A 2-day, 16 hour course that covers Sales, Marketing, Community Relations, Customer Service, Client Retention, Profit Centers, Human Resources and more. It is the most comprehensive Business Training course for Personal Trainers and Personal Training Directors.

This is a 2-day, 16 hour course (but can be modified to a 1-day, 4-8 hour course as needed).
Equipment Needs: Data projector and screen
Audience: Personal Trainers, Personal Training Directors, Business Owners

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